Are you ready to enhance your marketing strategy? Use these tips to combine all content formats to maximize exposure and performance.
1. Embed video in the blog post
Including marketing videos in your content can improve your SEO. So consider embedding a YouTube video in your next blog post. It doesn’t have to be something you created yourself. Embedding relevant videos from third parties that are not competitors can also increase content engagement.
Video can also illuminate data-intensive content by providing visuals that explain complex concepts. This way, you can provide more information in less space.
2. Use video throughout the site
Video on static and landing pages can increase your website engagement, rankings, and conversions. Some popular places to use video include:
- Demos on landing pages and product pages
- Company profile on the homepage or about page
- Case Study Videos and Testimonies
3. Share the video on social media
You can use video, images, and text to mix up your social media strategy. If you share videos on social media, I recommend sticking with your business videos so that any traffic that clicks on the video returns to your website or video channel.
Even if you use video on social media, you need a small written introduction to help posts appear on relevant feeds and entice readers to watch the video. The profile is also where you post any links to your landing page.
4. Record a live video and post it later
Live video allows you to interact with your audience in real-time on channels such as social media or through webinars. Live video is perfect for Q&A sessions, announcements, or interactive seminars.
After the live video is over, you can continue to see your return on investment by saving the video recording. You can then use that video in blogs, social media posts, and other content to continue driving leads.
Digital marketing requires all forms of media
Video may be growing in popularity, but the world needs variety. So your audience will never just consume video content. There will always be a place for written content, images, audio, and every medium in between.
Before going all out with video or cutting your other marketing budget, make sure you invest in a comprehensive digital marketing strategy for maximum results.
