Implementing a digital marketing strategy and tracking the results is no easy feat. Fortunately, there are hundreds of digital marketing software options available to make managing your campaigns a breeze.
Implement a digital marketing strategy
1. Huth Suite
Prices $39 – $569 per month
Hootsuite is one of the best digital marketing software options in 2023. The platform is a social media marketing tool that can help you manage almost every aspect of your social media campaigns.
And tracking the results isn’t easy. Fortunately, there are hundreds of digital marketing software options available to make managing your campaigns a breeze.
why do we like it
With Hootsuite, you can schedule and automate posts on multiple social media platforms from a single dashboard. You can also keep track of your comments, messages and brand mentions in one thread.
Hootsuite makes it easy to implement and manage social media campaigns that generate revenue for your company.
2. Musende
Price: Custom
Next on our list of the best digital marketing software is Moosend. Moosend is a trusted email marketing platform that allows you to easily manage your email campaigns.
why do we like it
Creating email templates, sending mass emails, and tracking results is no easy feat. Moosend makes this process easier.
With Moosend, you can take advantage of the power of email automation software to send emails easily. Plus, this handy platform helps you segment your subscribers, design beautiful landing pages, and build emails from email templates.
3. Google Analytics
Price: Free
If you’re looking for the best digital marketing software to help you manage your strategy, look no further than Google Analytics. Google Analytics is one of the most popular web analytics software today.
why do we like it
Using Google Analytics, you can track basic website and audience metrics such as:
- Your web traffic sources
- your conversion rate
- how much time users spend on your site
You can then use this valuable information to inform your marketing strategy.
For example, you may notice that most of your web traffic comes from Google search results. In this case, you can focus on optimizing your search engine optimization (SEO) strategy to enable more users to discover your business online.
4. Marketing Cloud FX
Price: Custom
Next on our list of the best digital marketing software for 2023 is Marketing CloudFX. With MarketingCloudFX, you can say goodbye to juggling multiple tools and platforms, and say hello to your all-in-one digital marketing solution.
why do we like it
MarketingCloudFX enables you to manage all your digital marketing activities on one platform. With this award-winning software, you can:
- Track your website’s performance in search engines
- Analyze sources of leads, web traffic, and calls
- Implement and manage revenue-driven email marketing campaigns
- Track audience behavior and data points
- Measure your return on investment (ROI)
- there are more
So, if you’re looking for the best digital marketing software to help you achieve impressive results for your business, MarketingCloudFX is the perfect platform for you.
5. Ahrefs
Prices are $99 – $999 per month
Do you want to improve your search engine rankings and analyze your competitors in search results? Ahrefs is one of the most popular digital marketing platforms today that helps you manage your SEO strategy .
why do we like it
Ahrefs enables you to see your current keyword rankings and identify the words and phrases your target audience is searching for online.
As a bonus, Ahrefs can help you analyze your competitors’ sites to spot any improvements you can make to your site to stay intact in search results.
If you’re ready to improve your search engine rankings and drive more traffic to your website, Ahrefs could be the best software for your company’s digital marketing.
6. Market
Price: Custom
Next on our list of the best digital marketing software for 2023 is Marketo. Marketo by Adobe is a marketing automation platform that helps you streamline your marketing process and make smarter, data- driven optimizations.
why do we like it
With Marketo, you can:
- Build and automate marketing campaigns
- Build Predictive Audiences and Segments Using Artificial Intelligence (AI)
- Manage and nurture leads across multiple channels
- Personalize the consumer experience with active listening and triggered content
If you’re looking for a handy digital marketing platform to help you free up your to-do list and implement a more personalized website experience, Marketo is a great choice for you.
7. Nutshell
Prices $16 – $509 per month
Do you want to get the most out of your sales and marketing data to drive impressive results for your business? Nutshell is a customer relationship management (CRM) platform that enables you to easily manage all your customer information and data.
It helps you collect and analyze valuable customer data to inform your campaigns and build lasting relationships with customers and customers.
why do we like it
With Nutshell you can:
- Automatically track the ROI of your marketing budget
- Track the Entire Lifecycle of a Lead
- Manage your sales pipeline
- Close more deals and encourage more purchases
- and more
Evaluating the results of your marketing efforts can be challenging without CRM software. Invest in Nutshell today to learn more about your audience and implement campaigns that will generate more revenue for your business.
