The importance of making sure you choose the right digital marketing tool cannot be overemphasized. While nothing beats a strong marketing strategy and a top-notch creative team, choosing the best technology stack for your business can make a huge difference when it comes to building your online presence.
The market is flooded with digital marketing tools, whether for analytics, email marketing, or website engagement. But don’t let that scare you. Here are 10 leading marketing and automation tools that help you with everyday tasks while giving your website a competitive edge.
Whether you work in the B2B or B2C space, having the right tools can help you understand and reach your target audience more effectively. With these, you will undoubtedly take your future online activities to the next level.
1. Google Analytics
As a digital marketer, you’ve almost certainly heard of and used Google Analytics. It’s the top free tool in use and one of the most effective digital marketing tools that will help you track customer demographics, understand traffic, and keep an eye on keywords. It also provides insights on everything from a customer’s gender to their location.
With Google Analytics in your arsenal, you can easily spot the membership sites or the exact hashtags that drive the most traffic to your website. All this data can then be used to optimize website performance and help you develop better marketing campaigns.
2. Bazaar Pulse
Agorapulse is an all-in-one digital marketing tool for your social media marketing needs. With its foolproof PR and social media management features, it can help you transform your outreach and audience engagement.
Its many features include planning and scheduling posts, checking analytics reports, and staying engaged. Agorapulse also enables you to build a unified inbox, connecting messages and comments from all your social media handles on one platform.
With such powerful features, Agorapulse is ranked #1 among social media management tools on Capterra and TrustRadius, in addition to being a great value.
3. Pivot point
Another powerful tool to have as part of your marketing strategy is HubSpot. With its inbound approach, it offers a complete solution for all your digital business needs. In addition to letting you keep an eye on content ROI reports, you can also set up live chatbots and direct leads to your social media. Add to that a decent email newsletter service and you’re set.
HubSpot is customer relationship management (CRM) software that includes everything from marketing and sales centers to customer service and operations—all in one package.
4. Pictogram
Don’t have a graphic designer on your team? It doesn’t matter! Piktochart is a powerful tool that can help you design beautiful visuals for your brand in no time.
Piktochart is a digital marketing tool that lets you design infographics, videos, presentations and more based on a range of available (and customizable) images, icons and fonts. At this point, all you need is a logo maker to develop your logo. You can then paste it on any graphic you use for your digital marketing campaign. With its drag and drop functionality and user-friendly interface, Piktochart is very easy to use and is a must-have tool in your arsenal.
5. Trello
As a digital marketer, you may be working on a dozen projects at once. Make your life easier by using Trello, one of the most intuitive organizational tools out there.
You can make a “board” for your team and use “cards” to track the progress of different projects at the same time. Every team member can provide feedback and manage changes before publishing content. This flexibility allows you to easily collaborate with team members and organize your marketing strategies in one place.
6. Relax
Slack provides an efficient way to quickly communicate with your team and keep your focus on all your projects on one platform.
It’s made up of channels, each of which can be customized based on the task you’re working on. Whether your marketing team wants to brainstorm or implement an idea, everyone can use this channel to collaborate and contribute ideas as files, images, or videos. In addition to building teamwork, Slack has incredible features to help you with all kinds of marketing integrations.
7. Then Q
If you’re not already an SEO expert, BiQ is a must-have for your toolbox. From keyword and content intelligence to rank intelligence and tracking, it’s the all-in-one solution for your SEO needs.
With the unique features of this digital marketing tool, you can find profitable keywords, track ranking progress, produce high-quality content, and increase your visibility. With BiQ, you have full control over your website’s SEO, and you get great value for your money.
8. Ahrefs
Ahrefs is another digital marketing tool known for its SEO tools. It allows you to track your site’s ranking, compare it to your competitors’ sites, analyze backlinks and top-performing content, find keywords, and more.
Using this powerful tool, you can get highly advanced marketing metrics and rank well on search engines. Whether you’re a beginner or a digital marketing expert, Ahrefs will provide you with all the SEO-related help you could ever need.
9. Lucky Orange
Lucky Orange provides dynamic heatmaps for your website that help optimize traffic and conversions. It records every move of website visitors, detailing each action such as when they interact with the website, where they click, etc.
By identifying areas for improvement, you can develop a user interface that will prove beneficial in the long run. Moreover, you can even subscribe to daily/weekly reports of traffic performance on your website using this unique tool.
10. Brand 24
Another key marketing tool is Brand24, which utilizes artificial intelligence to manage your online reputation and maintain your brand image.
This tool provides useful insights into what your customers think of your brand and how they perceive it. Based on keywords, it monitors all instances of your brand being mentioned in blogs, podcasts, news, and more. It also filters out positive and negative mentions. Next time a customer posts a bad review, you can respond before it goes viral.
The Best Digital Marketing Tools Enhance Positive Messaging
Thriving in the world of digital marketing is all about having the right tools. You can choose to invest in SEO applications and content development or personalization software and chatbot platforms.
While it’s crucial to add these to your toolbox, it’s even more important to choose the right tool for your brand’s specific needs. Test different platforms. Use them in your marketing strategy. Discover for yourself which ones can successfully build your brand in the industry.
