Typography remains an important part of graphic design and branding, so the increasing demand for custom fonts in mobile and web design makes it a viable market.
Therefore, selling fonts online can be a lucrative business opportunity for type designers.
However, it’s also a highly competitive market, so it’s important to do your research and create fonts that stand out.
Reading our articles can give you valuable insight into how to effectively market and sell fonts online.
You’ll learn about the different platforms and marketplaces for selling typefaces, how to price typefaces, and how to develop a strong marketing strategy.
You will also have a better understanding of the current state of trends to keep these trends in mind when you start selling fonts online. So let’s jump right into how to get started!
How to Sell Fonts Online
To sell fonts online, you need a solid e-commerce platform that offers a user-friendly interface, automatic file delivery, secure payment processing, and an easy way to track sales performance.
Should you bother with the font market?
Selling fonts on the market might seem like an easy way to get started, especially if you have a large collection of high-quality fonts. However, it’s important to consider the pros and cons of selling fonts on marketplaces like Etsy, MyFonts, or Creative Market.
Pros and Cons of Selling on Popular Font Marketplaces
First, the market is often oversaturated with multiple fonts and font families, making it difficult for your own fonts to stand out. Second, marketplaces often charge commissions on sales, reducing your profit margins.
Finally, marketing may also limit your ability to control the distribution and use of your fonts, potentially leading to unauthorized use or misuse. It may be more beneficial to sell your fonts through your own website or through a reliable e-commerce platform.
Let’s summarize.
advantage:
- Reach a wider audience of potential buyers
- Access to pre-existing sales and distribution infrastructure
- Marketing and promotions can be handled by the marketplace, saving graphic designers time and effort
- Opportunity to earn passive income through sales
shortcoming:
- Market Fees Can Cut into Profits
- May need lower prices to compete with other sellers
- Limited control over font branding and presentation
- The possibility of piracy and unauthorized sharing of fonts
Ultimately, the decision to sell in the marketplace should take these factors into account and align with the graphic designer’s goals and values.
