The creative potential of artificial intelligence has become one of the hottest topics in the creative world over the past few years. Some fear it could replace jobs – and it already does in some fields. But AI still can’t “think,” and many don’t think it’s truly creative.
Virgin and Made By Dyslexia have already set out to prove this by challenging AI models to innovate like celebrities with dyslexia. It turned out to be as weird as you might imagine
While some brands have embraced generative AI and incorporated it into their creative work, others have expressed active skepticism. We’ve seen KitKat tease AI image and text generators — and it doesn’t think they’ll replace its creative team anytime soon. But now Made by Dyslexia, (opens in a new tab) Virgin and creative agency FCB Inferno (opens in a new tab) are taking a deeper approach.
