YouTube wants to improve its channel display options to help creators maximize engagement, and introduce a series of new sorting and categorization tools to help channel visitors find more relevant content and information during mid-rolls.
First, YouTube added a new personalized “For You” recommendation for channel visitors based on their viewing history.
As YouTube explains:
“We’re building a section that recommends your channel’s content for each viewer. It will be personalized based on the videos they’ve already watched, their affinity for the topic, etc. If your channel has multiple themed languages or content formats, Personalization will be especially effective.
This will ensure that each channel visitor receives a more personalized display of content related to the content they are more likely to be interested in.
Channel managers can also exclude content types and set parameters around what content to display if they choose.
This can be a more effective way of maximizing engagement by directing users to videos they haven’t watched, rather than asking them to sort through the entire list themselves.
YouTube has also brought back “Sort by Oldest” as a channel filter, which it removed last year when it added separate filters for short videos and live streams.
“Sort by oldest” is no longer supported using a separate content filter, but now YouTube has rebuilt the system to offer it as a search option again.
YouTube also wants to simplify its channel display by hiding tabs that have no content or making information accessible within another element.
” This year, we’re going to hide tabs, such as playlists, if they’re empty. Once you have content, they’ll appear automatically. We’ll also remove tabs that are no longer needed. For example, the ‘About’ tab. ‘About’ The information on the tab will still exist, accessible through the channel description.
The idea is that this will remove clutter from channel page displays, while also making room for future additions.
On that front, YouTube also previewed a number of new additions to the channel display options, including a “Lessons” tab for courses-enabled channels, a “Releases” tab for musicians to showcase their latest tracks and albums, and the inclusion of a link function.
YouTube also recently added a “Podcasts” tab to channels with podcast content, giving visitors even more ways to filter and search for relevant content from your family.
These are handy updates that help improve discovery and interaction by streamlining the process and streamlining channel display. They probably won’t be game-changing, but they can add up to a significant impact on performance.
