What is content marketing?

Content marketing gives you a way to serve and give back to your audience.

Content marketing allows you to do something once and it will work and reward you for many years to come.

To have a successful content marketing funnel, you have to show the right content to the right people at the right time.

You have to show potential customers what they’re looking for, exactly when they want it.

In this blog post, I’ll show you how. I’ll give you an overview of what content marketing is and discuss how the right content marketing strategy can put your business or brand in front of millions of people, and how the right strategy can get your message out to everyone around the globe.

Now, let’s review the definition of content marketing.

What is content marketing?

Content marketing is a strategic marketing program focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

There are many content marketing strategies out there, and everyone has an opinion on which one is the best.

However, it’s important to remember to find the marketing strategy that works best for your business and your target audience.

Content marketing helps you stay ahead of people who are already interested in you by looking at your blog posts, social media posts, ads and more.

Many people feel nervous about giving away valuable content for free, and it’s very common for people to fall into this mindset:

Why give it away for free when you know people will buy it?

This is an astonishing question. Why would someone take the time and effort to create something to give away and get absolutely nothing in return?

Get ready because I’m about to surprise you.

Before you ask someone to buy your product or invest in your business, it’s important to serve your ideal audience with the type of content that will be of great value to them.

Here’s what I have to say:

You don’t walk up to a stranger on the street and ask them to buy your $300,000 planner because you know it won’t work.

This person has no idea who you are, and may not even know what a mastermind is.

They might look at you and walk away like you’re crazy.

Lots of people make the same mistake online.

They think the more people they ask to buy a product or service online (even those who have never heard of them), the more money they make. It actually turns people off and makes them not want to do business with you.

The most successful content marketers touch all stages of the buyer’s journey — from start to finish.

They present the right message to the right audience at the right time , or  the R3MAT approach.

Content marketing is not a stopgap solution

This is where most marketers and business owners go wrong.

They focus on one thing, how to make the next dollar. They look for the next BIG strategy to make the most money in the shortest amount of time by doing the least amount of work.

This is the fastest way to burn through your audience and make people not want to do business with you anymore.

Content marketing is not a business strategy you want to invest in if you are not willing to put in the work. It’s hard to get content marketing right, and it’s a long-term plan that requires you to show up and serve your employees every day.

The best content marketing plans break down audiences and understand every move a person makes before they buy.

Here’s how to use the buyer journey in your content strategy to give your target audience what they want and need.

Use the Buyer Journey to Achieve Your Marketing Goals

If you’re not familiar with the buyer journey, here’s a brief overview:

The buyer‘s journey is the process by which a buyer learns about, evaluates, and purchases a new product or service. At each stage, your ideal buyers need different types of content and deliver it to them at the right time across channels and social media platforms.

The buyer journey is divided into four steps:

1. Awareness stage: Buyers realize they have a problem.

2. Consideration phase: The buyer defines the problem and investigates options for solving it.

3. Decision Phase: The buyer selects a solution.

4. the person takes the desired action.

stage of consciousness

The goal of the awareness phase is to make people aware of you.

Now is the time to create and distribute as much content as possible on the 7-10 important platforms.

This is where you present potential customers with informative content that addresses their problems, wishes, and needs. You want to make sure users can find your business, product, or service.

The main takeaway from the awareness phase is the constant creation of new content. If you’re working on something cool, record it and make a promotional video out of it. Write new blogs, create new videos and content, and get them in front of your ideal audience.

Here are some examples of different types of content to generate more brand awareness:

• Informative Blog Posts

• user-generated content

• Social media videos that showcase your brand personality

• Tweets, Instagram stories, Facebook posts, and more.

• Operation Guide

• information chart

consideration stage

In the c-marketing stage, buyers have clearly outlined and defined their goals and challenges and are looking for the best potential purchase options.

Content should focus on buyers’ pain points — not your product or brand, especially what you think they need. Your audience will tell you what they want if you ask the right questions and pay attention to their buying patterns.

At this stage, it’s very important to make sure you’re showing the right thing to the right person at the right time.

You want to offer specific content and key features based on their interests and searches.

decision stage

At this point, the buyer is ready to make a purchase.

This is a great time to build an audience based on their specific interests, and what they’re searching for (or a combination of both) to ensure they complete the buying process and become loyal customers.

Create a sense of urgency by sending exclusive offers, promotions, and quick-action bonuses to your audience. Guarantee they are making the right decision by choosing you.

This is also a great place to showcase customer testimonials. It turns out that by simply using the positive behavior of existing customers, referrals can dramatically improve credibility, lead generation, and customer retention.

Common traffic sources we’re using, you can also: