Marketing shouldn’t be hard, nor should it take dozens of hours a week to generate zero to few leads.

The goal of this blog post is to make marketing easy for you. Check out this list of what works and the top 10 tips to simplify your marketing.

Here are my top 10 ways to make marketing easier:

1. Identify your ideal customer

2. Harness the Power of Storytelling

3. Use social media to build relationships

4. Prioritize email marketing

5. Provide high-quality content

6. Utilize search engine optimization (SEO)

7. Run limited-time promotions

8. Test and measure everything

9. Collaborate with influencers and industry experts

10. Implement a referral program

Before we dive into ten ways to make your marketing easier, let’s quickly review what marketing is and why it’s important in the first place.

What is marketing? Why is marketing important?

The word marketing has many definitions.

Marketing is the process of influencing an individual or business to take action and/or distribute, promote or sell any product or service.

The secret to marketing is to do a good job and share it with people.

Common marketing examples include roadside billboards, social media ads (like the short video ads commonly found on Facebook, Instagram, or YouTube), radio ads, flyers, brochures or magazine ads, and TV commercials.

There are many different types of marketing, such as:

22 marketing types:

1. 1. Traditional Marketing: Billboards, Flyers, and Radio Shows

   2. Affiliate Marketing:

   3. Brand Marketing

   4. buzz marketing

   5. content marketing

   6. conversational marketing

   7. digital marketing

   8. social media marketing

   9. email marketing

   10. Inbound Marketing:

   11. influencer marketing

   12. native marketing

   13. Partner Marketing: “Joint Marketing”

   14. personalized marketing

   15. product sales

   16. Relationship Marketing

   17. Search Engine Marketing or SEO Marketing

   18. Outbound marketing: cold calling, email blasts, print ads

   19. video marketing

   20. voice marketing

   21. user generated marketing

   22. word of mouth marketing

   Most businesses and companies use a marketing mix of these strategies to connect and resonate with the desired target audience to generate leads and acquire customers.

   However, the goal is to present the right information to the right people with the right expectations at the right time.

10 Ways to Make Marketing Easier

1. Identify your ideal customer

Identifying your audience is the number one way to make your marketing easier.

Identifying the ideal customer for your business or brand is one of the most critical steps in setting up a marketing campaign and social media marketing strategy.

Many businesses, coaches, creators, and social media influencers skip this step entirely, or struggle to consistently reach and engage their target customers online consistently.

Remember, not everyone is your customer, and you shouldn’t try to sell to everyone.

Determining who your ideal customer is not is an excellent starting point for identifying your target audience or ideal customer.

When defining your ideal customer and audience segments, gather as much relevant information as possible to build or shape your customer personas.

In this process, be as specific as possible.

How to identify your ideal customer and/or target audience:

1. Define your product or service: Clearly outline what your product or service offers and the problem it solves to determine who will benefit most from it.

2. Analyze your current customer base: Review existing customer demographics, interests and behaviors to identify common characteristics or patterns.

3. Find out where they are active online:  what social media platforms do they use? Are they actively using Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, LinkedIn, or YouTube?

4. Research Your Competitors: Examine your competitors’ target audience and customer base, and identify potential gaps in the market that allow your business to stand out and address issues with ease.

5. Gather relevant demographic information : Age? Contest? Profession? sex? educate? Hobby? Benefit? marital status? Do they have children?

6. Consider psychographics: Analyze the interests, hobbies, values, attitudes and lifestyle preferences of your target audience to better understand their needs and aspirations.

7. Understand their pain points: Identify your ideal customer’s biggest problems or challenges and explore how your product or service can solve them. What is the biggest challenge they face? What is their biggest pain point that keeps them up at night?

8. Analyze Online Behavior: Use keyword tools like Google Analytics, Social Media Insights, Keyword Research, and ahrefs to understand the online habits of your target audience, such as popular search terms, websites, and social media platforms.

9. Identify geographic locations: Identify the region, city, country, or community where your ideal customers are located and consider how this might affect their needs and preferences.

Knowing your ideal customer, you have the opportunity to create personalized content and touchpoints that further effectively engage your audience with your brand, business and social media content and profiles.

The goal is to tailor content to speak to people at different stages of the entire buyer journey.

Again, this is #R3MAT: marketing the right message to the right audience at the right time with the right expectations.

NOTE: Use the Customer Avatar Worksheet below as a starting point, or as inspiration to create your own personalized Customer Avatar Worksheet. Customize this process and the customer avatar worksheet to suit your needs and business.

To learn more about customer avatars and how to identify your buyer personas and target audience, read our other blog: How to Create a Customer Avatar in 5 Easy Steps.

2. Harness the power of storytelling

The second way to make marketing easier is to utilize storytelling.

Stories are one of the fundamental ways we learn. We learn by listening to stories. We learn by telling stories. We are entertained by stories.

Your marketing will get easier if you start incorporating stories into your marketing, your social media content, and your business and practice telling more stories to more people.

Why? Because buying is an emotional decision .

Stories can help you connect emotionally and connect with people on a deeper level.

By incorporating storytelling into your social media strategy, you can create better quality content that engages your audience and makes your business or brand more memorable and relevant.

Using storytelling in marketing will make marketing easier, more effective, and ultimately lead to more results for your business.

Beginner Tip: If you’re new to social media or trying to get started with zero followers and don’t know which social media platform to build on, research your ideal customers and target audience are actively using your social media platform and start consistently posting quality content there or discover the social media platform you like to use or are most familiar with and start there.

If you want to learn more about how to grow your social media following and get more followers, check out some of the other blogs and resources below.

• How to Get Your First 1,000 or Next 1,000 Followers on Twitter

• How to Get More Followers on Instagram

• Does buying Instagram followers work?

• how to get 1,000 followers on twitter

• Four ways to grow your followers on social media

• How I hacked Clubhouse and gave myself 40k followers

• Clubhouse: A Getting Started Guide

3. Use social media to build relationships

Now that you have a clear picture of your ideal customer and practiced storytelling, it’s time to tell a story on social media that is relevant to your target audience.

So, the next step in making your marketing easier is to utilize popular social media platforms to build relationships with your target audience and ideal customers.

Did you know that approximately 489 million people use social media?

By actively engaging with your audience on popular social media platforms in 2023 such as Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, Clubhouse and Reddit, you can attract new customers and retain existing ones, Deepen relationships and gain trust and credibility.

Social media platforms can also expand your reach and increase brand awareness.

When crafting content for your target audience on social media, incorporating storytelling is key to building a loyal following as it creates an emotional bond and makes your message more relevant, resulting in a more engaging and memorable brand experience.

You can maximize your reach and influence by leveraging the most used social media platforms while creating meaningful connections with your audience.

Top 10 Most Popular Social Media Platforms in 2023:

1. Facebook

2. Instagram

3. oh

4. Youku

5. LinkedIn

6. Pinterest

7. Snapped
8. Clubhouse (audio-based social media platform)

9. twitch

10. Tik Tok

Remember that social media platforms change frequently and new ones may appear over time.

It is imperative to stay abreast of the latest trends online and on social media to ensure you are using the most effective online platform to meet your needs and marketing campaign objectives.

4. Prioritize Email Marketing (Building Email Lists)

The fourth is email marketing, which is a key strategy for any business, brand, coach, creator or influencer.

Email marketing is important because people always receive and check their emails, even if they don’t interact with other platforms very often, such as social media or apps like Discord, Twitter, Facebook, Instagram, Clubhouse or YouTube.

The truth is, social media platforms and apps can come and go, leaving you unable to communicate with your audience, followers, or online community.

When you have a strong email subscriber list, you have your own personal ATM at your fingertips and can make money anytime by simply emailing your list and loyal subscribers with offers, whether they are your own or Alliance partners.

RELATED: How to Get an Email List for Marketing

So make growing your email list a priority.

No matter where you go online, find a reason for people to join your email list.

If you post videos on YouTube, create reasons for people to subscribe to your email list; if you’re on Twitter, Instagram, Facebook, or Pinterest, create reasons for people to join your email list.

When you connect with new people, find a way to get them on your email list so you can reach them any other time and time.

Once you have a strong email list, you can easily adapt, adjust and move your audience to new channels like Discord and social media platforms without breaking a sweat.

Direct communication through your email list is truly invaluable.

5. Provide high-quality content

A fifth way to make your marketing easier is to provide great value content that your audience can’t resist.

If you want to stand out from the competition, deliver high-quality, informative content across all stages of the sales funnel to meet your ideal customers.

But what type of content should you be creating? What are the best types of content in 2023?

There are many ways to create and publish content online, and as long as you add value, be consistent, and your content and message are relevant to your ideal audience and customers, any type of choice is wrong.

Some types of content you can create for your business or brand include a clubhouse room, a Discord live training for members of your community, a YouTube video or a series of Facebook, Instagram or Twitter posts.

Here are the best types of content to create in 2023:

• AI-Driven Content

• Short videos such as YouTube clips, Instagram reels, and Facebook videos

• User Generated Content and Influencer Content

• information chart

• Behind the scenes and “in life” content

• Contests and Giveaways

• Social media polls such as Facebook polls and Twitter polls

• instagram stories

• Email and Email Marketing Campaigns

• dance trend

• Live webinars or evergreen webinars

• meme

• On-site training

• question and answer

• Long-form content, such as blog posts and how-tos

• Detailed Guides and eBooks

By consistently delivering value, you build trust, foster loyalty and ensure your audience stays engaged with your brand.

Remember, you don’t just need to create free content. You can also create paid content that people pay to access or pay to become members.

6. Leverage SEO (Search Engine Optimization)

7. Run limited-time promotions

The seventh tip is to run a limited-time promotion.

Running limited-time promotions can be a powerful marketing tool because they create a sense of urgency and encourage customers to act quickly.

For example, you can create a membership that costs $49 per month.

This monthly membership gives users access to perks such as a library, community game nights, and happy hour events.

To attract new members, you can create a limited-time offer where the first month of membership is free.

Utilizing limited-time promotions like this can make marketing more effective and engaging.

8. Test and measure everything

When running any marketing campaign, it’s crucial to define your goals and know exactly what you’re testing.

Every prospect is different, and every buyer is different.

Are you looking for a new buyer? New lead? Or both?

If you spend money to advertise or promote your marketing message or social media content, take the time to measure it.

Take the time to figure out your results, what you’re looking for, and what to expect. Take the time to make sure your goals and what you’re testing are achievable and realistic.

Figure out how much you’re willing to spend on marketing campaigns, social media ads, and social media influencers.

If you are willing to post something online or on social media, you should be willing to spend advertising and marketing dollars to promote it.

If you’re not willing to spend money on the type of content you create and publish online and on social media, then you probably shouldn’t waste your time posting it in the first place.

9. Collaborate with influencers and industry experts

Partnering with influencers and industry experts is one of the best inbound marketing strategies today.

Check out these shocking influencer marketing stats to see which influencer platforms marketers are using and how they plan to execute in the future:

• 67% of marketers plan to spend more on influencer marketing campaigns in 2023.

• The most popular way to attract sales generated by influencers is by using email addresses and referral links

• 63% of marketers plan to use artificial intelligence to power their influencer campaigns. 2/3 of these brands will use AI to identify influencers.

• Instagram offers the highest ROI for influencer marketers, followed by YouTube and Facebook.

• 56% of marketers use TikTok for influencer marketing, making it the most popular influencer marketing channel, ahead of Instagram, Facebook and YouTube for the first time.

• Businesses, brands and marketers prefer to work with small influencers rather than expensive macro-influencers and celebrities.

10. Implement a referral program

Do you know when is the best time to ask for a referral?

The best time to ask for a recommendation or testimonial is after purchase.

Most people think they need to deliver results and keep customers happy first, but the peak of satisfaction comes from the emotional surge when customers choose to pay.

It is important not to wait too long to request a referral, as the client may not achieve the desired result for various reasons.

Instead, ask immediately after they’ve agreed to buy: ” Do you have anyone else who thinks this would be ideal?

You can also create incentives for people to give you referrals.

For example, if you charge $15,000 to help someone start their community, you can pay a $5,000 referral fee to anyone who qualifies.

epilogue

It’s a package!

These are my top ten tips to make your marketing easier!