YouTube is still the second largest search engine in the world. If you want to be famous, increase your sales, or build authority, starting a YouTube channel will help you do just that.
YouTube uses mobile fonts because more and more people are spending time on YouTube, especially young adults and teens.
YouTube still has its place among video streaming platforms. In this article, we’ll break down how to create a YouTube channel for personal and brand use. These steps will guide you in creating a YouTube channel.
Before we start, there are certain things you should know before creating a youtube channel.
Things You Should Have Before Creating a YouTube Channel
-
Give your channel a name.
-
Make sure you have an existing Google account.
-
You should know your niche.
-
Make sure you have created a channel banner image
-
You should have your channel icon ready.
-
For business owners, you should have a business email.
Why You Should Have a YouTube Account in 2021
I believe most people create a YouTube channel as a career or part-time job. They are not driven by a passion to create content or provide value, but for the money that content creates.
My point is whether you start a YouTube channel for passion or money. Either way, your success is all about implementing the right strategy, understanding the youtube algorithm, researching the most searched content and being consistent, among other things. Always remember that making money on YouTube doesn’t happen overnight, it takes a lot of hard work.
4 Reasons to Have a YouTube Channel in 2021
-
Monetize your skills
Youtube is the most popular video platform on the web and it is still the second most visited website in the world. It provides space for anyone to showcase their talents. Some of the things about social media platforms in general is that if you have something to offer your audience, you tend to generate a larger audience. It could be something fascinating, educational, or inspiring.
In layman’s terms, I’d say YouTube is like “give and take”. You provide value, and you get paid for providing value to your audience. That’s why it’s so important to have a niche that guides you in how to create content and allows you to focus on that area when creating content.
-
increase brand audience
There’s no point in building your brand without growing your audience or engagement. There’s a saying that says, “Don’t put all your eggs in one basket. Imagine building your Instagram or Facebook page for years without increasing engagement. You can use other apps to increase your Instagram or Facebook engagement by directing your youtube audience to your other social media platforms.
-
Youtube pays you to create content on your YouTube page.
Youtube pays monthly to create content on your page. Although, there are some requirements before you can qualify for profit. First, you need to have 4000 viewing hours within a year, which cannot expire within that year. and 1000 subscribers on your youtube channel.
-
it helps build reliability
When you have a youtube channel it helps to build credibility and viewers who watch your youtube videos from time to time will see you as a family. They tend to believe what you say and trust you.
For example, if you buy a skincare product and make a video telling your audience that the product actually works for you, most of them will believe it because you’ve built a trusting relationship with them. It allows you to have an audience that trusts you.
How to Create a YouTube Channel
-
Sign in to your Google account
Before you can start using YouTube, you need a Google account. You can create a new account or use an existing Google account. If you’re a business owner, you don’t have to use your business name on your Google account. YouTube offers the option to use a business page or your own.
-
Create Youku channel
-
After creating your Google account, open your YouTube homepage.
-
Click on the upper right corner of the screen. If this is your first time logging in, then you should select “Create Channel” from the drop-down options.
-
If you already have an existing channel and want to create a new one, go to Settings and click on Add or Manage your channels, it will show the channels you already have access to and you can then click on The plus button in the upper left corner of the screen Create a new channel The plus button in the upper left corner of the screen.
-
Back in the channel settings, you can create a channel with your own name or a custom name (for branded channels). If you’re still not sure what name to use, you can use any topic related to the content on your channel. Also, note that you can change the channel name after setup. After entering any name of your choice, accept the terms and conditions, and your channel is created.
simple right? Although there are few steps to create a standard YouTube channel. You have now created your YouTube account. Time to make your channel less exciting, your channel needs to attract more viewers. Here are the steps to make your channel more engaging.
-
Improve channel description
The next step is to write your channel in the description box. Viewers need to know your channel, who you are, and what they should get out of watching your channel. make it precise. Add key phrases that will help your channel rank faster on YouTube. Your channel description can be in this format; an introduction, the type of your video, what you’ll be talking about, asking your audience to subscribe, and helpful links that add value to your audience.
The next section says “Add a link to your website”, for a branded YouTube channel you must include your business email as an additional point of contract. Add links to your website on Facebook, Twitter, and Instagram, YouTube allows up to 5 links and up to 30 characters of hyperlink text. Then click Save and continue.
-
Customize your Youku channel
A channel icon is a visual representation of a channel page. It will appear in YouTube search results as a profile picture for your YouTube page.
Channel artwork is the large banner that runs across the top of your channel page. It’s often used to visually convey a channel’s brand and personality. The size of the channel icon is 800*800 pixels, while the banner image is 2560*14440 pixels.
Above is the channel banner art created using the photo app.
Apps that can be used to create channel art include Canva, Phonto, PicMonkey, Crello, Fotor, Adobe Spark, Placeit, and Bannersnack. While I highly recommend Canva or Phonto, those are the apps I use to create channel banner art and I love them. So let’s start uploading your channel icon and banner art.
-
Go back to your YouTube homepage and click on Customize Channel.
-
Click on Branding and now you can see your channel icon, banner image, and channel watermark.
-
When uploading, YouTube provides a preview to make sure nothing gets cut off. Your account will look more professional after uploading your channel icon and banner images.
-
You must be wondering what is a video watermark. Well, video watermarking is one way to increase brand awareness and channel recognition, and here’s how to set it up.
Select video watermark and you’ll see a red box shape it’s a small branded watermark you can add to your video it also acts as a subscribe button you can use your profile picture or the subscribe button icon to To create a watermark, click “Choose Image” and choose an image of your choice, then you can choose where you want it to appear and click Save.
-
Set up additional details for your Youku account
-
By now, you should know how to get to YouTube Studio. If you don’t know how to do it, select a custom channel on the youtube homepage and open your youtube studio page.
-
Select Settings, then click Channels.
-
Click on advanced settings and when you click on advanced settings you can choose your audience, if your channel is made for kids you can choose made for kids, if it’s not for kids you can choose not for kids.
-
Select Basics and you will see a box with the phrase “Add Keyword” which allows you to add keywords or key tags associated with your channel. It helps to increase the visibility of the channel. After adding keywords relevant to your channel, be sure to click Save.
How to verify your Youku account
After verifying your YouTube account, you can unlock extra features like live streaming, custom thumbnails, etc., which you will be able to use to upload videos longer than 15 minutes and make a Content ID claim.
How to verify your account
-
Go to the profile picture
-
Click the settings button
-
Click on Channel Status and Features on the left side of the screen.
-
Then you look up and verify
-
Complete 2-step account verification
-
Then your channel is verified
You can start uploading
Now that your channel is all setup, you can upload your first video and start posting.
If you are a business owner or growing your brand. Starting a YouTube channel is a great decision you can make. If your goal is to increase awareness of your brand, showcase your talents, or even become a YouTuber, then having a youtube channel will help you achieve that. If your goal in creating a YouTube channel is to make quick money, that’s not how YouTube works.
Try to enjoy creating content, if you don’t enjoy creating, you will be frustrated. Enjoy the process and make sure you create value for your audience.
